OUR STORY
Born from the heart of Austin, Texas, Mañana represents more than just boards and apparel—it's a philosophy of embracing tomorrow's adventures.
ALEC'S STORY
A random act of generosity first placed Alec Cameron on a surfboard. No instruction, no rules, just a board and an offer to give it a try. Alec's journey in surf and wake has been like this - with no one to show him the dos or the don'ts.
Most of Alec's childhood was spent in the water, but far from the ocean. He could wakesurf in Austin, TX - but reaching ocean waves required Alec to travel. He did, early and often.
His travels gave Alec a fresh way of looking at life. Embracing passion. Devotion to craft. Never being in a rush. And a new desire: to build a new kind of board. One that performs at sea and endures on land.
Alec taught himself the art of shaping, designing, and customizing boards by hand. Years of trial and error, experiments failed and tests passed, produced the Manana boards. Durable and light, flexible and strong.
Alec still travels when he can, seeking new experiences, better materials, and unique methods. His mission is to spread the sport and spirit of surf to as many people as possible, and in that way recreate the generosity that placed him on his first wave.
FROM AUSTIN TO THE WORLD
What started as a passion project in Austin, Texas has grown into a movement. We began crafting boards in our garage, driven by the belief that every wave, every wake, and every adventure deserves equipment that performs as beautifully as it looks.
Our name, Mañana, reflects our forward-thinking approach—always looking toward tomorrow's possibilities while honoring the timeless craft of board making.
CRAFTSMANSHIP & QUALITY
Every Mañana board is handcrafted with meticulous attention to detail. We use only premium materials and time-tested techniques, ensuring each board delivers exceptional performance and durability.
From the initial design to the final finish, our boards represent the perfect fusion of traditional craftsmanship and modern innovation.
OUR VALUES
Adventure
We believe in embracing every opportunity for adventure, whether it's catching the perfect wave or exploring uncharted waters.
Community
Our community is at the heart of everything we do. We're building connections that extend far beyond the water.
Craftsmanship
Every detail matters. We're committed to creating products that perform beautifully and stand the test of time.
JOIN THE JOURNEY
Ready to experience the Mañana difference? Discover our collection of handcrafted boards and coastal lifestyle gear.
